[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]The past June 27 took place in Barcelona the sesion To claim or not to claim, organized by Beauty Cluster and the Spanish Society of Cosmetic Chemists (SEQC), with the aim of debating one of the issues that generate more controversy between the technical and marketing áreas in the cosmetics sector. This controversy is currently topical by the entry into force on July 1 of Annexes III and IV of the Technical Document on claims of cosmetic products developed with the aim of clarifying some of the aspects of the Regulation EU 655/2013 of claims of cosmetic products that introduces important restrictions in relation to the claims that can be included in this type of articles.
Sigillum Knowledge Solutions participated in the debate about regulation and associated official control, highlighting the possibility of a different scenario based on the different criteria of each of the Member States of the European Union, but also of advertising campaigns , how claims have evolved or market trends. Among the conclusions of the debate highlights the expectation of the possible impact on the cosmetic market with the entry into force of the Technical Document, as well as the response of companies in the sector in the difficult balance between health and product safety, compliance with regulation and marketing.[/vc_column_text][/vc_column][/vc_row]